Real Results. Real Teams. Real Growth.
I’ve led strategy across global marketing teams, high-growth SaaS companies, and complex B2B organizations — aligning go-to-market efforts, account-based experiences (ABX), and AI-powered workflows to accelerate execution and drive revenue through cross-functional clarity.
My approach blends strategic clarity with practical execution — and the results speak for themselves:
20+
Years in B2B Marketing Strategy + ABX
Advancing growth through buyer journey mapping, scalable ABX frameworks, and AI-enabled insights for complex B2B solutions.
300%
Pipeline Growth from ABX Campaigns
Delivering targeted, multi-channel ABX programs that shorten sales cycles, boost conversion rates, and deliver measurable pipeline growth.
45+
Cross-Functional Teams Coached
Leading teams in innovation, journey mapping, and workflow design to enable sharper alignment and scalable ABX execution.
Growth-Stage Marketing Leaders
CMOs, VPs, and Heads of Marketing who need sharper structure and smarter execution — aligning GTM plans, pipeline, product, and program strategy with account-based growth.
Cross-Functional GTM Teams
Sales, product, and RevOps teams that need to move in sync with marketing — with aligned priorities, streamlined GTM workflows, and faster execution.
Marketers Exploring AI
Marketers at any level who want to apply AI smarter — with more clarity, confidence, and measurable impact on GTM campaign results.
Aspiring Strategists & Doers
Marketers ready to grow from doer to strategist — with a clear path, scalable GTM/ABX playbooks, and guided execution to accelerate results.
Wherever you're starting, I’ll meet you there —
and help you move forward with clarity, confidence, and a plan for measurable growth.
How I Help You Win
Smart strategy. Simple systems. Real momentum — built on GTM clarity, ABX focus, and AI-enabled execution, so you can move faster, achieve more, and lead with confidence.
Strategic Clarity
I bring focus to complex challenges by uniting GTM planning, ABX strategy, and customer insight — so every effort is aimed at driving measurable results.
Adaptive Systems
I design GTM and ABX frameworks, often AI-enabled, that fit how your team works — making it easier to execute consistently and scale successfully.
Idea Activation
I turn strategic ideas into actionable GTM and ABX programs with clear priorities, scalable workflows, and the right tools to deliver growth.
Corinna Grassam
"Kelly brings unmatched thoughtfulness and forward-thinking to every marketing strategy. She's a true collaborator who creates space for teams to contribute, ensuring every voice is heard and every campaign is built for success."
Michelle Dao
"Working with Kelly is about energy, collaboration, and fresh ideas. Her workshops are dynamic, and everyone leaves with a clear plan and real momentum. Kelly has a way of pulling the best ideas out of the room and turning them into action."
Andrea Moreno
“Kelly brings a rare mix of strategic vision and hands-on execution. She leads with tenacity and collaboration, creating space for ideas while driving campaigns that deliver real impact. Working with her feels like true teamwork - and the results speak for themselves.”